“The sub-species is created in midget-mills and survives off a strict diet of sugar packets and Keebler brand cookiesâ€¦”
After contestants in an April episode of NBC’s Celebrity Apprentice created a detergent ad called “Jesse James and the Midgets,” miniature activists fromÂ Little People of America went to theÂ Federal Communications Commission to ban the use of the word “midget” on broadcast TV, claimingÂ the word is just as offensive as racial slurs.
The contestants on the show, includingÂ Joan Rivers, who believes the sub-species is created in midget-mills and survives off a strict diet of sugar packets and Keebler brand cookies suggested bathing little people in detergent and hanging them up to dry.
The Detroit Free Press reports that “calls to the FCC and Celebrity Apprentice host Donald Trump were not immediately answered today.Â NBC UniversalÂ representatives didn’t immediately respond to e-mail messages, and the telephone rang unanswered at their Los Angeles office.”
Until someone decides to answer their phone, we suggest using more appropriate terms such as, Pocket-Pal, Tiny-Timber, or Lenny Loompa.
Jack In The Box‘s commercial midgetploitation was not deemed offensive by Little People of America because “at the end of the day, work is work. The burgers are just the right size and really are that good.”